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Avoiding the Trap of a “Probe” Question

In this video, Predictive Media Network anchor Russ Rhea talks about how to deal with one of the most dangerous question types in a media interview or any time you're facing questions w...

A New Year’s Resolution to Take Control

Everyone says New Year's Resolutions are meant to be broken. I disagree. I think part of the problem with that assumption is that most people make a laundry list of resolutions th...

How to Escape “Gotcha” Questions

Our research of more than 3,000 media interviews and stories shows that nearly 20% of the time a reporter will ask a hypothetical question designed to put you on the spot. In this editi...

Getting VW’s Goat – Part 2

I thought a short update on the continuing VW's crisis was in order in the wake of CEO Martin Winterkorn's resignation. In my opening note on the subject, I used Dr. Keith Hearit's apol...

Analyzing VW’s Endless Apology

Volkswagen's CEO, Martin Winterkorn, has the attention of the New York Times. That'll happen when your company admits that 11 million or so of its cars around the world contain software...