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How to Escape “Gotcha” Questions

Our research of more than 3,000 media interviews and stories shows that nearly 20% of the time a reporter will ask a hypothetical question designed to put you on the spot. In this editi...

Getting VW’s Goat – Part 2

I thought a short update on the continuing VW's crisis was in order in the wake of CEO Martin Winterkorn's resignation. In my opening note on the subject, I used Dr. Keith Hearit's apol...

Analyzing VW’s Endless Apology

Volkswagen's CEO, Martin Winterkorn, has the attention of the New York Times. That'll happen when your company admits that 11 million or so of its cars around the world contain software...

The End of Media Relations – Part 2

Part 2: The New Middle of the Newsroom In Part 1 of this discussion, I talked about how the Associated Press’ decision to sell content to America Online, Yahoo! an...

Delivering a Memorable Message

In our media training, I am often asked, what can I do to in a media interview to increase the chances that the reporter will use what I say? Well, I would recommend the “Bookend Appr...