How to Respond to Hypothetical Questions

Hypothetical questions are one of the 6 question types reporters ask that we’ve identified in our Predictive Interviewing Model. "What if" questions are commonly asked in all sorts of...

When a reporter tries to get the sound bite they want

Media Trainer Russ Rhea with the Predictive Media Network took some time during a training with the Cabernet Grill, recently named one of the nation's best wine restaurants, to give som...

Simple Trick to be Memorable in a Media Interview

While on his media training travels to South Dakota, Predictive Media Network trainer Russ Rhea stopped to show an example of one of the most effective techniques to be memorable and en...

Head and Tail Message: Best Approach to the First Interview Question

Florida Governor Rick Scott's recent network live interview concerning the Zika virus is an interesting example of a common strategy in media interviews. Spokespeople often try to get t...