Great Trick to be Quotable: The Rule of Three

When you want to be memorable or give a good soundbite in a media interview, think about the number 3. The appearance of threes in storytelling is referred to as a narrative triad. In t...

What Makes A Soundbite?

Before going into a media interview, it's important to know how broadcast editors work and what they're looking for in the short snippets that make it into the news. Predictive Media Ne...

Simple Trick to be Memorable in a Media Interview

While on his media training travels to South Dakota, Predictive Media Network trainer Russ Rhea stopped to show an example of one of the most effective techniques to be memorable and en...

Head and Tail Message: Best Approach to the First Interview Question

Florida Governor Rick Scott's recent network live interview concerning the Zika virus is an interesting example of a common strategy in media interviews. Spokespeople often try to get t...