Russ Rhea is the Anchor and Training Director for the Predictive Media Network.
Russ and his network of veteran reporters and experts help clients prepare media interviews, presentations and public testimony. Likewise, his digital team designs and manages digital newsrooms so clients can effectively reach influencers and reporters.
Why Predictive Media Training is Better
No ambush stunts. No embarrassing ‘gotcha’ setups.
The Predictive Media workshops are designed to build on your strengths and coach up your potential. The super-friendly format makes learning, even in front of a camera, fun, supportive and productive.
Forget the 50-page three-ring binder you’ll never look at again.
Predictive Interviewing is easy to understand and even easier to learn. The entire curriculum folds up and fits in your pocket. It’s a desk drawer reference you’ll keep for years.
Want to hear former reporters tell story after story about their years in the trenches? Entertaining? Maybe. Instructive? Not even!
The Predictive Interviewing model reveals the questions reporters are likely to ask and in the most probable sequence. With Predictive Interviewing, you’ll learn how to control even the most challenging interview.
Clients Love Russ' Training Workshops
Rob Milman - MDAustin Radiological Association
Our statistically based media training model provides a logical, easy to understand method for preparing for high-stakes, high-anxiety situations and has been both tested and trusted by thousands of clients nationwide.Learn More
Immerse your team in a half- or full day multi-media rich role playing seminar of escalating difficulty. Our simulators are perfect for training Rapid Response crisis teams.Learn More
Bored of being boring? Persuasive Presentations teaches how to deliver engaging and memorable presentations. It’s also great for public officials who often present or speak.Learn More
Newsology™ Digital Newsrooms
The press release is over 110 years old. It’s time to make your own news. Through Newsology, we teach clients how to design, build and manage digital newsrooms and content to amplify their brand strategies.Learn More
The Three Biggest Mistakes That Make You Look Bad on Zoom Calls
If you want to look and sound your best on a videoconference, Media Trainer Russ Rhea with the Predictive Media Network shares the three most important things to keep in mind. TRANSCRIPT I'm purposely demonstrating the three... MoreJune 28, 2020
President Trump Didn’t Recognize a Classic Reporter Softball Question
It’s not often when reporters acknowledge the hidden motive behind many of their questions. That’s what happened in a high-profile exchange during a White House press briefing after President Trump attacked NBC’s Peter Al... MoreApril 6, 2020
How to Respond to Hypothetical Questions
Hypothetical questions are one of the 6 question types reporters ask that we’ve identified in our Predictive Interviewing Model. "What if" questions are commonly asked in all sorts of settings and one of the most difficult to an... MoreJanuary 28, 2020