As we look back on 2016, there’s no shortage of Top 10 lists for the year that was. And we have our own list here at the Predictive Media Network…the Top Media Interview Blunders of 2016.
And it being an election year, there were plenty of media mishaps in the political world. Coming in at Number 10, former Presidential candidate Dr. Ben Carson walking away from a live interview.
Carson: Every aspect has to be great, including our inner cities.
Reporter: We just saw Mr. Trump here. I asked him, “How did it go?” He said, “Great!” He said he learned a lot of things. What do you think he took away from today?
Carson: My luggage. Hold on.
Reporter: Okay. Looks like Dr. Carson is going to try and find his luggage and he’ll be right back with us.
One has to assume he didn’t know it was live. That’s one thing to always know or confirm first.
Number 9, during a live interview on ESPN just after the celebrity all star game…the lead singer of the band Arcade Fire, Win Butler, got political and was abruptly cut off.
(ARCADE FIRE SINGER)
ESPN reporter: Congratulations.
Win Butler: Thank you. I just want to say, as an election year in the US, the US has a lot they could learn from Canada. Health care, taking care of people-
ESPN reporter: So we’re talking about celebrity stuff, not politics. Congratulations on your MVP, and Team Canada.
Number 8, New Hampshire Governor and Democratic US Senate candidate Maggie Hassan skirted multiple opportunities to say outright whether she considers Hillary Clinton honest and trustworthy.
Reporter: Do you think that she’s honest and trustworthy?
Governor Hassan: I support Hillary Clinton for the presidency because her experience and her record demonstrate that she’s qualified to hold the job.
Reporter: Do you think she’s honest?
Governor Hassan: She has a critical, critical plan, among others, for making college more affordable.
Reporter: But you think that she’s trustworthy?
Governor Hassan: I think that she has demonstrated a commitment always to something beyond herself.
Completely dodging those questions backfired and ended up becoming a national story.
Number 7, nothing says sore loser more than walking out of post-game news conference, particularly when it’s the Super Bowl and you’re quarterback Cam Newton.
Reporter: I think you’re disappointed not just for yourself, for your teammates, because you guys talked about it. You are a band of brothers coming in and you’ve got to be real confident, what happened?
Cam Newton: I’m done (walks away).
Stretching the truth is never a good idea in a media interview, as swimmer Ryan Lochte found out when he fabricated being robbed at gun point at the summer Olympics…
Ryan Lochte: He pulled out his gun. He tapped it, put it to my forehead and said, “Get down.” I was like, I put my hands up. I was like, “Whatever.” He took our money, he took my wallet.
Billy Bush: He left your cell phone. He left your credentials?
Ryan Lochte: He left my cell phone. He left my credential.
Dr. Ben Carson makes his second appearance on our media blunder list, coming in at Number 5 when he was asked about Donald Trump’s accusers…
Host: Are you saying that these women are lying?
Ben Carson: That’s your characterization because you need to characterize it that way to try to make me the bad guy.
Host: No, no, no. You just said you could … It’s a question.
Ben Carson: Turn her microphone off so I can talk.
Host: No. It’s a simple question. Yes or no.
Number 4, the elections chief for the Phoenix Metro area, Helen Purcell, had a response that raised some eyebrows when asked about long lines and ballot shortages at polling places.
Reporter: Obviously, you’ve heard of all the frustration. Who’s to blame for this, these long lines?
Helen Purcell: Well, the voters for getting in line. Maybe us for not having enough polling places or as many as we usually have.
Purcell later clarified that she wasn’t blaming voters for the long lines and she took responsibility. But the damage was done. She lost the election as county recorder in November after nearly 30 years on the job.
Libertarian presidential nominee Gary Johnson appears twice on our media blunder Top 10.
MSNBC Host: would you do if you were elected about Aleppo?
Gary Johnson: About?
MSNBC Host: Aleppo
Gary Johnson: What is Aleppo?
MSNBC Host: You’re kidding.
Gary Johnson: No
MSNBC Host: Aleppo is in Syria. It’s the epicenter of the refugee crisis.
Gary Johnson: Okay, got it. Got it. With regard to Syria, I do think that it’s a mess.
You might be able to look past one embarrassing media moment, but twice?
Chris Matthews: Who’s your favorite foreign leader?
Gary Johnson: Who’s my favorite?
Chris Matthews: Any. Just name any one of the continents, any country. Name one foreign leader that you respect and look up to? Anybody.
Governor Weld: Mine was Shimon Peres.
Chris Matthews: No, no. I’m talking about living. Go ahead. You gotta do this. Anywhere, any continent. Canada, Mexico, Europe, over there, Asia, South America, Africa … Name a foreign leader that you respect.
Gary Johnson: I guess I’m having an Aleppo moment in the former President of Mexico.
Chris Matthews: I’m giving you the whole world.
Gary Johnson: I know, I know.
Chris Matthews: Anybody in the world you like. Anybody. Pick any leader.
Gary Johnson: The former President of Mexico.
Chris Matthews: Which one?
Gary Johnson: I’m having a brain freeze.
Chris Matthews: Well, name anybody.
Governor Weld: Fox? Zedillo? Calderon?
Gary Johnson: Fox!
Which brings us to the Number One media blunder of 2016. To us, this one was an easy choice. What made this one stand out wasn’t so much the spokesperson’s performance facing a reporter’s questions but mostly the behavior of the PR person interrupting the interview. Here’s former Baylor University President Ken Starr being asked about the school’s failure to respond to sexual assault allegations…
Reporter: “What about the victim that came forward saying that she had personally sent you an email and Art Briles an email saying in the subject line that she was raped at Baylor. Did you ever see that email?”
Starr: “I honestly may have. I’m not denying that I saw it.”
PR consultant: “I want to talk to Mr. Starr. I need to talk to you, sir.”
Reporter: “Can I ask one more question?”
PR consultant: “I’ve got to talk to you.”
PR consultant: “She needs to ask you that question again, whether you do it on camera or not, it’s up to you. I just want to make sure it doesn’t end up mis-edited.”
Starr: “All I’m going to say is I honestly have no recollection of that.”
“Is that okay?”
PR consultant: “Don’t look at me, look at her!”
Reporter: “Then Starr answers again.”
Starr: “I have no recollection of that. I believe I would remember seeing such an email. The president of the university gets lots of emails. I don’t even see a lot of the emails that come into the office of the president. I have no recollection of it.”
No doubt, we’ll be watching the media blunders in 2017 and how they can be prevented. Thanks for watching.