Simple Communications Trick Could’ve Prevented Wendy’s Surge Pricing Fiasco
Wendy's made news for all the wrong reasons when its CEO mentioned the phrase "dynamic pricing" during an earnings call on February 15th .The media jumped on it and started to use the t...
The Three Biggest Mistakes That Make You Look Bad on Zoom Calls
If you want to look and sound your best on a videoconference, Media Trainer Russ Rhea with the Predictive Media Network shares the three most important things to keep in mind. TRANSC...
President Trump Didn’t Recognize a Classic Reporter Softball Question
It’s not often when reporters acknowledge the hidden motive behind many of their questions. That’s what happened in a high-profile exchange during a White House press briefing af...
How to Respond to Hypothetical Questions
Hypothetical questions are one of the 6 question types reporters ask that we’ve identified in our Predictive Interviewing Model. "What if" questions are commonly asked in all sorts of...
Great Trick to be Quotable: The Rule of Three
When you want to be memorable or give a good soundbite in a media interview, think about the number 3. The appearance of threes in storytelling is referred to as a narrative triad. In t...
How to Dodge a Question and Not Sound Evasive
Sometimes you can't or don't want to answer questions in media interviews or any Q&A exchange. Transitioning away from "no win" questions is often referred to as "bridging." In this...
The Power of Example Stories
Media trainer Russ Rhea with the Predictive Media Network explains the importance of anecdotes and example stories. When you prepare your messages for a media interview, always come arm...
Are Beto O’Rourke’s Hand Movements Distracting?
Late night comedians and President Trump have poked fun at the Beto O’Rourke’s for his big hand movements. Media trainer Russ Rhea with the Predictive Media Network analyzes whether...