Browsing Category: Articles
Free Brian Williams…and Malcolm Gladwell
August 2, 2018 Mr. Malcolm Gladwell c/o Little, Brown & Company 3 Center Plaza Boston, MA 02108 Re: Free Brian Williams…and Malcolm Gladwell Dear Mr. Gladwell, Many...
Predictive Media’s Ted Talk
This post isn’t about TED, it’s about Teddy.Teddy Roosevelt called the presidency, a “bully pulpit.” He liked the idea of speaking directly to the public with t...
Messaging in the Model: The Power of Triads
Fill in the blank: ___________ blind mice. ___________ little pigs. ___________ musketeers. You know the answer …right? As the old School House Rock cartoon told us, "T...
The Predictive Media Network Training Experience
When we talk about what makes our media training experience different from other providers, it’s almost automatic to begin by explaining the benefits a statistically based media inter...
Download our Presidential Debate-inspired BINGO card
To borrow a famous phrase from Trump, tonight's presidential debate is "gonna be huuuuuuge!" Political strategists and network executives say the total viewership could be as high as...
EpiPen Pricing Puts the Predictive Interviewing Model to the Test
Communication models work to simplify complex phenomena by focusing on the most relevant dimensions and useful particulars. Models help us see and understand relationships and all us to...
Ten Tips To Improve Your On-Camera Personality
Watching yourself perform on camera can be a painful experience, even after years of on-camera interview experience. As tough as it may be, there's just no escaping that video is the...