Browsing Category: Whitepapers
Introducing the Predictive Interviewing Model
The business models for traditional media have been breaking down for more than two decades. Many respected publications such as the Chicago Tribune, the...
Messaging in the Predictive Interviewing Model: An Image Repair Theory Case Study
“If the spaghetti hits the fan, we’re really in trouble.” – General Buck Turgidson
George C. Scott’s unforgettable character, Buck Turgidson ...