Browsing Tag: Media Training Tips
How to Respond to Hypothetical Questions
Hypothetical questions are one of the 6 question types reporters ask that we’ve identified in our Predictive Interviewing Model. "What if" questions are commonly asked in all sorts of...
What Makes A Soundbite?
Before going into a media interview, it's important to know how broadcast editors work and what they're looking for in the short snippets that make it into the news. Predictive Media Ne...
The Clarifier Question and Why You Need to Be Ready
Journalists seek to get a quick summary and conclusion from an interview. So they often ask questions intended to get you to CLARIFY their interpretation of your conclusion....
Top 10 Media Interview Blunders of 2016
As we look back on 2016, there’s no shortage of Top 10 lists for the year that was. And we have our own list here at the Predictive Media Network…the Top Media Interview Blunders of...
Staying in the Present: Responding to Hypothetical Questions in a Media Interview
You have a one in five chance you’ll get asked a hypothetical question in a media interview. Let Media Trainer Russ Rhea show you how to answer them correctly. ...
The Righteous Turn: How to Back Up an Aggressive Reporter
Seasoned reporters are becoming less likely to accept an answer to a question where the spokesperson transitions to a pre-planned, canned soundbite. Russ Rhea with the Predictive Media ...
Simple Trick to be Memorable in a Media Interview
While on his media training travels to South Dakota, Predictive Media Network trainer Russ Rhea stopped to show an example of one of the most effective techniques to be memorable and en...
Sophisticated Yet Simple Media Training with Materials that Fit in Your Pocket
Media interview skills require quick thinking under fire. That's why the Predictive Media Network designed its training materials to be simple and handy for quick reference when you nee...