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Top Media Interview Blunders of 2017

Media trainer Russ Rhea of the Predictive Media Network counts down the Top 5 Media Interview Blunders of 2017. Cam Newton and Anthony Scaramucci are just some of those responsible for ...

Predictive Media’s Ted Talk

This post isn’t about TED, it’s about Teddy.Teddy Roosevelt called the presidency, a “bully pulpit.” He liked the idea of speaking directly to the public with t...

What Makes A Soundbite?

Before going into a media interview, it's important to know how broadcast editors work and what they're looking for in the short snippets that make it into the news. Predictive Media Ne...