The Righteous Turn: How to Back Up an Aggressive Reporter
Seasoned reporters are becoming less likely to accept an answer to a question where the spokesperson transitions to a pre-planned, canned soundbite. Russ Rhea with the Predictive Media ...
Simple Trick to be Memorable in a Media Interview
While on his media training travels to South Dakota, Predictive Media Network trainer Russ Rhea stopped to show an example of one of the most effective techniques to be memorable and en...
Sophisticated Yet Simple Media Training with Materials that Fit in Your Pocket
Media interview skills require quick thinking under fire. That's why the Predictive Media Network designed its training materials to be simple and handy for quick reference when you nee...
Head and Tail Message: Best Approach to the First Interview Question
Florida Governor Rick Scott's recent network live interview concerning the Zika virus is an interesting example of a common strategy in media interviews. Spokespeople often try to get t...
The Most Common Types of Questions to Expect in a Media Interview: Matt Lauer-Brian Williams Interview Breakdown
Our research reveals there's a common pattern driving every media interview. In this video, you'll learn the most common types of questions a reporter will ask. ...
How to Handle an Interview Ambush
Russ Rhea, media trainer with the Predictive Media Network, uses the recent interview by former Baylor University President Ken Starr as an example to talk about ways to respond when yo...
Strategy to Deal With a Common Reporter Trick
The Predictive Media Network's Russ Rhea discusses a strategy on how to handle one of the most common things that can throw you off track in a media interview or anytime you’re facing...
Media Interview Biggest Pitfall – Repeat Negatives
Media Trainer Russ Rhea explains why repeating negatives is one of the worst pitfalls in a media interview or any time you’re facing questions....