Showing all posts by Russ Rhea
When a reporter tries to get the sound bite they want
Media Trainer Russ Rhea with the Predictive Media Network took some time during a training with the Cabernet Grill, recently named one of the nation's best wine restaurants, to give som...
Heroic Southwest Airlines Crew Delicately Bridge to Positive Messages When Asked About Passenger Death
The entire crew of Southwest Airlines Flight 1380 were together for their first joint interview on CBS after a midair engine explosion in April. Media trainers Russ Rhea and Julia Hilde...
How to Dodge a Question in a Media Interview and Not Sound Too Dodgy
A former captive in North Korea used a simple technique to avoid a direct answer to a question about whether President Trump deserves the Nobel Peace Prize. Media Trainer Russ Rhea with...
Starbucks Executives Respond to Common Reporter Tactic in Philadelphia Incident Response Interviews
Starbucks executives provided textbook examples on how to respond to tough questions in a crisis following the arrest of two African American men in one of the company's Philadelphia st...
Senator Ted Cruz Uses the “Keyword Trick” to Pivot from Negative Questions
Texas Senator Ted Cruz recently faced some tough questions about a campaign commercial that mocks his opponent. In a high profile live cable news interview to respond, Cruz utilized a c...
Facebook’s Zuckerberg Gets Off to a Good Start in Cambridge Analytica Interview
In a two-part media interview analysis, Russ Rhea with the Predictive Media Network explains why Facebook CEO Mark Zuckerberg provides a good example on how to handle the first question...
Zuckerberg’s Good Non Answers in Cambridge Analytica Interview
Facebook CEO Mark Zuckerberg went on CNN to respond to the company's Cambridge Analytica scandal. As media trainer Russ Rhea explains in this two part analysis, the Facebook founder res...
Crisis Communication Case Study-Florida Shooting Media Spokesman
Media Trainer Russ Rhea with the Predictive Media Network analyzes the first interviews done by the Broward County Public Schools spokesman following the tragic shooting. Superintendent...