Browsing Tag: Media Interview Management
How to Respond to Hypothetical Questions
Hypothetical questions are one of the 6 question types reporters ask that we’ve identified in our Predictive Interviewing Model. "What if" questions are commonly asked in all sorts of...
Great Trick to be Quotable: The Rule of Three
When you want to be memorable or give a good soundbite in a media interview, think about the number 3. The appearance of threes in storytelling is referred to as a narrative triad. In t...
When a reporter tries to get the sound bite they want
Media Trainer Russ Rhea with the Predictive Media Network took some time during a training with the Cabernet Grill, recently named one of the nation's best wine restaurants, to give som...
What Makes A Soundbite?
Before going into a media interview, it's important to know how broadcast editors work and what they're looking for in the short snippets that make it into the news. Predictive Media Ne...
The Clarifier Question and Why You Need to Be Ready
Journalists seek to get a quick summary and conclusion from an interview. So they often ask questions intended to get you to CLARIFY their interpretation of your conclusion....
Predicta-bowl 2016
Can you predict which question the four coaches in the college football playoff will be asked next by the sideline reporters? Dabo Swinney of Clemson, Alabama's Nick Saban, Urban Meyer ...
Staying in the Present: Responding to Hypothetical Questions in a Media Interview
You have a one in five chance you’ll get asked a hypothetical question in a media interview. Let Media Trainer Russ Rhea show you how to answer them correctly. ...
The Righteous Turn: How to Back Up an Aggressive Reporter
Seasoned reporters are becoming less likely to accept an answer to a question where the spokesperson transitions to a pre-planned, canned soundbite. Russ Rhea with the Predictive Media ...